Hello everybody, I am Woody Strongman, founder and CEO of Staerk London. It’s an Interesting name, and forms the inspiration for the name of the company as “staerk” means “strong” in Danish and is a mash between the first part of my surname and a distant ancestral connection from Denmark. Simply put - it’s a cool word.

Please excuse the lack of a beard (and hair) in the photo opposite. I understand how it may seem strange for someone who is passionate about beard and hair care products when he doesn’t even have them himself! (This was taken a few months ago when I was 19 and there are other photos coming showing my beard in progress or “BIP” as my family call it.)

I am responsible for creating this dream and building a range of products that will not only benefit myself, but also help others - both directly and indirectly. The aim is to donate part of the profits to men’s health charities.

The concept for this brand started as an idea by my father who has a wonderful bushy beard as he could not find a beard balm good enough. So we decided to create the best product ourselves at home after months of development and testing on friends and family with beards. Finally, we were happy with the product as it fulfilled the need for hold and moisturisation but only using natural ingredients, manufactured commercially, and so here we are, releasing these products to you, the public with much more to come!

I have always enjoyed camping and foraging, and all sorts of outdoor activities and sport. With this, is a belief that natural products are healthier than ultra-processed products and as renewable as possible. This is why, here at Staerk London, we endeavour to use as many natural or organic products as possible to maximise the benefits to ourselves and keep our habitat sustainable.

Enough of the monologue. Please accept my humble invitation to join our community on this journey and help to spread the values of our mission through the products you use everyday. This can be done by visiting the shop (Link below), following us on social media, or even dropping me a message on LinkedIn to show your support!

Thank you for reading;

Have a splendid day,

Woody Strongman.